Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

Foreword / niall fitzgerald -- preface / michael kimmel -- ch. 1. Womenomics -- guarantors of growth -- the strategic side of the gender divide -- opportunity cost -- valuing difference -- becoming gender-bilingual -- declining demographics is not destiny -- 21st century forces : weather, women, web -- ch. 2. Most of the talent -- the talent wars are here -- female brainpower -- under-used talent -- the role of business schools -- tapping into the pool -- building better boards -- legislating solutions - the controversial quota -- ch. 3. Much of the market -- purchasing power - beyond parity -- female finances -- sex and segmentation -- the many faces of marketing to women -- ch. 4. Becoming bilingual, what companies can do -- a fresh look at traditional approaches to gender -- equal and different -- diversify dilemmas -- recognise that best is biased -- surprising sectors -- a new approach to gender -- the building blocks of bilingualism -- ch. 5. Seven steps to successful implementation -- key success factors -- ch. 6. Culture counts, what countries can do -- making bosses and babies -- best and worst : surprising results -- imperfect deal in america -- continents of contrast -- public policy pull, private sector push -- ch. 7. Figuring out females -- what companies need to know about women -- discomfort with politics -- the conversations that matter -- careers are not straight lines -- the lure of entrepreneurship -- alternative views of power -- sex, success and the media -- change agents on their own terms -- ch. 8. Tomorrow’s talent trends . . . Today, women-friendly means people-friendly -- new models of work -- fathers count too -- technology as enabler -- the value of grey brainpower -- making the most of the me generation -- the future is already here -- ch. 9. Conclusion, from better business to a better world? -- new voices, new choices -- new measures of success -- a challenge for business. Avivah wittenberg-cox and alison maitland. Includes bibliographical references and index.

Publisher: Jossey-Bass