Roger L. Martin
The Design of Business: Why Design Thinking is the Next Competitive Advantage
Prix régulier
$6.99
Prix réduit
$35.00
Frais de port calculés à l'étape de paiement.
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
Publisher: Harvard Business Review Press
Publisher: Harvard Business Review Press