Height: 8.5 Inches, Length: 5.75 Inches, Weight: 0.71429772888 Pounds, Width: 0.75 Inches
Roger L. Martin

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Regular price $6.99 Sale price $35.00 Unit price per
Shipping calculated at checkout.
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

Publisher: Harvard Business Review Press